NXP provides semiconductors, system solutions and software to provide a better sensory experience for mobile phones, personal media players, TVs, set-top boxes, identification applications, cars and a wide range of other electronic devices. On November 16, 2006, NXP semiconductor officially announced that it would take "NXP semiconductor" as its Chinese brand name to carry out relevant marketing and operation activities in Greater China. In addition to the original English brand name NXP, NXP semiconductor hopes to further communicate its new brand with customers in Greater China, so as to enhance brand awareness. NXP has become one of the independent leading manufacturers in the global semiconductor market since September 1st, 2006. The name contains the meaning of "next experience", inherits the spirit of the English brand, and the word "Pu" in the Chinese name emphasizes that NXP has accumulated precious experience and rich resources in the past 53 years in Philips.